Slow Fashion: what is it and how to recognise it?

Slow Fashion: what is it and how to recognise it?

Wear, repair, remake, repeat
In a world where fast fashion has dominated for decades, a new philosophy has emerged, gaining ground and revolutionising the way we consume and perceive fashion: the Slow Fashion movement. In contrast to fast and disposable fashion, Slow Fashion advocates sustainability, durability and ethics at every step of the production chain. In this article, we will explore what Slow Fashion is and how basq company perfectly embodies the principles of this movement.
Organic cotton

 

What is Slow Fashion?

Slow Fashion is a conscious and thoughtful approach to fashion that values quality over quantity. Unlike fast fashion, which promotes mass production of garments at low prices, Slow Fashion focuses on creating durable, timeless and high quality clothing. It is concerned with the social and environmental impacts of the fashion industry and seeks to change the way consumers relate to their clothes.

 

Plastic in the sea

The Slow Fashion Principles:

Sustainability: Slow Fashion strives to minimise environmental impact by using organic and recycled materials, as well as manufacturing processes that reduce pollution and waste.
Durability: In contrast to the disposable garments of fast fashion, Slow Fashion prioritises longevity. Garments are designed to stand the test of time in terms of style and quality.
Ethical Production: Respect for workers is fundamental to Slow Fashion. Fair and safe working conditions are promoted, and the exploitation of labour often associated with fast fashion is avoided.
Conscious Consumption: Slow Fashion encourages consumers to buy thoughtfully and invest in pieces they will truly love and wear for a long time, thus reducing the demand for overproduction.


basq sneakers


Is basq company Slow Fashion?
Here at basq company, we embody the essence of Slow Fashion in every aspect. We are a living example of how this movement permeates our brand and how it manifests itself in what we create:

Our commitment to quality materials drives the durability of every garment we create. These are not just garments, but investments in style and longevity. This, in turn, fosters a more conscious relationship with fashion.
The timeless designs we choose are not constrained by passing trends. We create garments that stand the test of time, allowing our customers to build versatile and enduring wardrobes.

Our sustainable production is an expression of our responsibility to the planet. We carefully select eco-friendly materials and adopt processes that minimise our environmental impact, ensuring that our work is a tribute to balance.
Ethics is at the heart of everything we do. We collaborate exclusively with manufacturers who share our values of fair and safe working conditions. This ensures that our creations are not only aesthetically pleasing, but also morally impeccable. 

Ethics is at the heart of everything we do. We collaborate exclusively with manufacturers who share our values of fair and safe working conditions. This ensures that our creations are not only aesthetically pleasing, but also morally impeccable.

We instil consumer awareness in our customers, encouraging them to make informed choices and to choose garments that align with their principles. We avoid impulsive consumption and encourage thoughtful choice.

At its core, basq company is not simply a fashion brand. We are a beacon of change in an evolving industry. Our commitment to sustainability, quality and ethics is evident in every thread we sew. When you choose basq company, you not only walk away with exceptional garments, but you also join a community that values fashion as a personal and protective expression of our world. Together, we are charting the way to the future of fashion through Slow Fashion.

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